Neha Kapoor
FreelancerSenior Product Designer crafting conversion-focused UI/UX for startups
7 yrs
Experience
Hybrid
Work mode
100%
Response
per hour
₹1,200
Featured
Pinned highlights
About
Neha is an award-winning product and brand designer with over 10 years of experience helping startups and established brands tell their story through thoughtful design. She specializes in building cohesive brand identities, intuitive product interfaces, and scalable design systems that teams love to work with. Her process is collaborative and research-driven: she starts by understanding the business goals and the people who will use the product, then translates those insights into designs that are both beautiful and effective. Over the years she has partnered with D2C brands, fintech companies, and food-tech giants, shipping work that has been featured on Awwwards, CSS Design Awards, and Behance. Whether you need a brand from scratch, a website that converts, or a design system to scale your product, Neha brings craft, clarity, and a genuine care for the end user to every project. When she is not designing, she mentors junior designers and writes about design systems and the craft of building delightful interfaces.
What clients get
- A complete brand identity system with logo, palette, and type
- Pixel-perfect, responsive web designs ready for handoff
- Interactive prototypes for stakeholder buy-in
- A design system with reusable components and tokens
- Conversion-focused landing pages
- Accessible, WCAG-aware interfaces
- Source files organized and developer-friendly
- Two rounds of revisions on every deliverable
- Clear weekly progress updates
- Post-launch design support for 30 days
Portfolio
Selected work
Case studies
D2C Skincare Brand Identity
Challenge: A new skincare startup needed a premium identity to stand out in a crowded market.
Delivered: Delivered a full brand system, packaging, and Shopify storefront.
+38% conversion after redesign
Fintech Dashboard Redesign
Challenge: Complex data overwhelmed users and increased support tickets.
Delivered: Reorganized the information architecture and built a clean component library.
-45% support tickets
Food Delivery App Onboarding
Challenge: High drop-off during signup hurt activation.
Delivered: Streamlined onboarding into three simple steps.
+22% activation
SaaS Marketing Site
Challenge: Low demo bookings from the homepage.
Delivered: Rebuilt the narrative and visual hierarchy.
2.3x demo requests
NGO Rebrand
Challenge: An outdated identity hurt donor trust.
Delivered: A modern, warm identity with a new logo and guidelines.
+50% online donations
Rate card
Development & IT
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Web Development
₹80,000 from / project
Design & Creative
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Logo Design
₹25,000 from / project
-
UI/UX Design
₹60,000 from / project
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Web Design
₹45,000 from / project
-
Graphic Design
₹1,500 per hour
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Illustration
₹20,000 from / project
-
Motion Graphics
₹35,000 from / project
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Packaging Design
₹30,000 from / project
Packages
Logo Starter
₹15,000
5 days
3 concepts, 2 revisions, and final files.
Brand Identity
₹50,000
2 weeks
Logo, palette, type, and brand guidelines.
Website Design
₹90,000
3 weeks
Up to 6 responsive pages with a prototype.
Design System
₹1,20,000
4 weeks
A reusable component library and tokens.
Monthly Retainer
₹80,000
Ongoing
40 hours of design work every month.
Skills
Design & Creative
Other
Tools & software
Design
Adobe
No-code & Web
Other
Experience
-
Lead Product Designer · Freelance
2021 – Present
Designing brands and product experiences for D2C and SaaS startups across India and the US.
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Senior UI/UX Designer · Swiggy
2019 – 2021
Owned the design of key discovery and checkout flows used by millions of users daily.
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Product Designer · Razorpay
2017 – 2019
Built design systems and dashboards for the payments platform.
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Visual Designer · Zomato
2015 – 2017
Created marketing campaigns, brand collateral, and in-app illustrations.
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Junior Designer · Design Studio X
2014 – 2015
Supported senior designers on branding and print projects.
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Design Intern · Local Agency
2013 – 2014
Assisted with logo design and social media creatives.
Education
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National Institute of Design · M.Des, Communication Design
2012 – 2014
8.9 CGPA
Specialized in brand and interaction design; thesis on design systems for fintech.
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University of Delhi · B.A., Fine Arts
2009 – 2012
First Class
Foundation in visual arts, typography, and color theory.
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Delhi Public School · Class XII (CBSE)
2007 – 2009
92%
-
Delhi Public School · Class X (CBSE)
2005 – 2007
95%
-
Coursera · UX Specialization, Google
2020 – 2020
Completed
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Interaction Design Foundation · Certificate, Design Thinking
2021 – 2021
Completed
Certifications & licenses
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Google UX Design Professional Certificate
Google · 2020
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Certified Usability Analyst
HFI · 2019
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Adobe Certified Expert - Photoshop
Adobe · 2018
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Figma Advanced
Figma · 2022
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Design Systems Certification
DesignLab · 2021
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Webflow 101
Webflow · 2022
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Accessibility for Designers
Deque University · 2023
Achievements & awards
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Awwwards Site of the Day
Awwwards · 2022
Recognized for a D2C brand website redesign.
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CSS Design Awards Winner
CSSDA · 2021
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Top 10 Designers to Watch
DesignWeek India · 2021
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Speaker at DesignUp Conference
DesignUp · 2022
Talk on building scalable design systems.
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Behance Featured Project
Behance · 2020
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Best Branding Project
Kyoorius · 2019
Patents
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Adaptive onboarding flow for financial apps
IN-2022-XXXX · 2022
Reviews 4.8 · 4
- Aditi Sharma1mo ago
The portfolio was the real deal — not stock mockups. Met for a coffee nearby, briefed in person, delivered ahead of schedule.
- Vikram Nair1mo ago
Strong work and clear pricing. Communication could be a touch faster but the output was worth it.
- Sneha Patel1mo ago
Finally someone in my own city who gets the brief. No back-and-forth roulette like other platforms.
- Karthik Rao1mo ago
Booked a discovery call through the app, signed by end of week. The verification badges gave me confidence to commit.
per hour
₹1,200